Transcript

Chuck:
Hi, my name is Chuck Gillespie. I'm with the Indiana Plumbing, Heating and Cooling contractors. I am here with Olivia Canter to Fuel VM. Olivia, tell us a little bit about yourself.

Olivia:
Hi, I am Olivia Canter. I started in the digital marketing space many moons ago, specifically in social media and social media management. Now I do a lot more project management, but I'm still very involved in the digital space and we're always trying to help our clients figure out how to optimize their online presence and strategy and grow their business through outreach.

Chuck:
So speaking of growing your business, you know, one of the things in this very competitive environment in the plumbing, heating and cooling space, you know, one of the things we got to make sure we do is, you know, how do how do those consumers find our members? How do they find that person? What are some of the best ways to do that?

Olivia:
So there are a bunch of different things I could recommend, but starting with Google, you want to make sure that your Google business profile is accurate and up to date. They've changed it so many in so many different ways over the years to make it easier to do business with your customers, whether you're promoting a special that you're doing right now, or simply just listing your website and contact information, that should be the bare minimum.

But beyond that, the more active you are on Google, the more visible you'll be in the space. And on the social media side, just making sure that you have, again, correct contact information on every platform that you're responding to inquiries and that you're active because these search engines and platforms want you to use them and be involved. And it also shows your customer that you are involved and you're listening and you're there to help.

Chuck:
So when we talk about that, really it starts with that Google business profile. And that's pretty simple to put it together. Unless you actually want to change the address in fact, in Indiana PHCC. I'm struggling with that right now with our with our address change. But that is that is just step one, right? I mean, that's the absolute minimum you need to be doing.

How easy is that to do.

Olivia:
It's pretty simple. As long as you have someone with administrative access, they are able to go in, depending on what you're trying to ask them to do, whether it's verify an address that can change in severity of how many support tickets and wait times you have to handle in between there. But assigning a profile image or adding contact information, there's a wealth of knowledge within Google itself.

You can Google how to do something on Google, and it will immediately show you the results. But as far as setup and location management, they make it incredibly easy. As long as you have a Gmail account or an email account associated with the business, you should be able to log on in and update. Quite simply.

Chuck:
Awesome! Olivia, thank you for your time today.

Olivia:
You're so welcome.

PS: If any PHCC members need any assistance with brand, web or (digital) marketing, I’d be happy to introduce you to FUEL VM.