Transcript:

Chuck:
Can you give us some tips? What are some of the best tips that you can have when it comes to that social media content and what needs to be put out there versus what's the noise?

Olivia:
Absolutely. So I've gone through ebbs and flows with many different clients throughout the years, and the biggest piece of advice I always tell everyone is don't just publish for the sake of publishing. Right? So I know we all want to honor our employees by saying happy work, a versary or a birthday anniversary. Congratulations on your new dog, things like that.

But it's not going to drive business. At the end of the day, you have to remember you're talking to your clients and your customers and trying to attract new business. So maybe hold off on the minor holidays, happy flag days every once in a while. It's still totally fine to include that in your social media mix, but making sure that you're aligning with your internal goals, right?

So if you really want to publish one service, push one area of your business throughout that quarter. Schedule some posts around that. If you have any active promotions around it, and always make sure that those posts are clear to read. They have a call to action to them, whether it's saying, you know, reach out and call us today with your phone number or including a link to a specific landing page that you want people to go to to take advantage of that promotion kind of copy what you're doing in other spaces to make sure that it's showing up on all the different platforms.

It would be my biggest tip.

Chuck:
How important, though, you know, again, in this service space that we are in, how important would it be to least throw a little bit of that personal touch versus just constantly throwing out the, I'll say, the corporate stuff?

Olivia:
I think it's important to have a good mix, right? So if you're copying what everyone else is doing, you're not going to stand out in the space. But making sure that your posts are visually engaging and different from others, whether it's your specific branding or a different design style you can curate. This is what I love about social media.

This is what I love about social media as well as you can change it up and mix in so many different ways to attract to different audiences. So if you want to get a younger demographic, it can look a lot different. Or if you just want to do text only, you can do text only and keep it simple.

But incorporating a good mix of humor and old business strictly business promotions, things that are relevant like participating and active trends and means that are going on that will fit to your business is a great way to stand out.

Chuck:
Awesome. Thank you Olivia.

PS: If any PHCC members need any assistance with brand, web or (digital) marketing, I’d be happy to introduce you to FUEL VM.